Harvest Collective coop of urban farms needed a new logo for their newly forming cooperative, and a new non-profit brand. We developed a brand that is friendly, tactile, and simple, borrowing from both the textured branding on old produce boxes and the subtle theme of revolution. In fact, it is a revolution taking root in Seattle with it's vibrant local food and homesteading scene.
The cooperative is the formation of the growing number of commercial and non-profit urban farms looking to increase their exposure and their effectiveness. Of course, building social ties is definitely an objective as well! The brand is fun and simple for easy recognition and use in a wide range of applications easily and legibly.
Credits: Design by Josh Parkinson
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