Magic Bean Farm Brand, Logo and Business Card Design

Magic Bean Farm, an urban farm of Seattle, needed a logo that portrayed the rustic farm identity with their playful theme referencing the magic beans of Jack in the Beanstalk. While not directly referencing the tale, we developed a logo image that would appear as a magic bean, while referencing the life and energy put into all the food and the ecology of the urban farm. That logo was combined with a more traditional looking logotype with a characteristic flourish that would harken back to small, family rural farms. The resulting logo was a beautiful combination of energy and rustic nostalgia.

For variety, we produced two front designs for the business card that could be used concurrently. We emphasized the magical quality in the imagery, while utilizing a dynamic arrangement of the elements to pull the business card out of the expected subtly. The beauty of the farm itself was then captured with our photography and integrated in the full bleed design of the back. The vision of the farm consumes the viewer, while a tagline about the farm strings demurely across the center.

Credits: Logo and Design by Josh Parkinson