Industry:
Healthcare, Natural Health, Clinic, Naturopath
URL:
http://www.naturalmedicineofseattle.com
Vital Family Medicine had decided to change their entire brand identity to Natural Medicine of Seattle. We helped them first with their brand new brand identity, and then on to a brand new website design optimized for conversion and SEO. Not only were they changing names, but they were growing. We developed a site that grew with them, and showed off the additional specialties they were now offering while seeing ahead to the additions that will be coming down the road.
We soon were adding a secure patient area to the website, including intake forms patients can fill out and sign right on the website.
We added a blog and a newsletter signup as key components of their new online marketing plan, along with setting them up with key social media pages for Google Plus, Facebook, and Twitter. We integrate everything together through the website, and set everything in place for starting content marketing to develop their online presence and web leadership. Thought leadership will be developed with their expert and talented physicians and generating content for the blog, social media, and newsletter.
Our very first newsletter since the launch of the new website instantly generated several new calls for appointments from their past patients alone. And the positive comments have been rolling in from customer and vendors.
This website project will continue to evolve as we continue with ongoing updates, strategy, SEO, content marketing, web marketing in general, and testing of the site to improve conversion and visitor flow. We will also be adapting it for mobile browsing for a more catered experience for mobile phone users.
Credits: Brand and Web Design by Josh Parkinson. Photography by Barbie Hull
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