The S2SF 2011 Bicycle Tour from Seattle to San Francisco needed a set of items to hand out while on the road and elsewhere. We developed two products for them, a bookmark and a circular postcard designed around the wheel. The bookmark was the easiest to always have on hand, both portable and having a practical use by recipients. The postcards were designed to be circular, playing off the concept of the bicycle wheel, and creating a very attention grabbing concept. In face, the tagline we developed for the ride was “Two Wheels, A Million Dreams,” to reflect the both the bicycle ride and it’s impact in funding The Ndoto Project’s mission in supporting young Kenyan leaders to lift the dreams of an entire nation. Ndoto itself is Swahili for vision or dream.
Both items went over extremely well, and included all the pertinant information for following the journey, including social media and the website we designed for the event at S2SF.org.
Credits: Logo, Design, and Illustration by Josh Parkinson
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