S2SF 2012 Bicycle Tour Website Design

Put on by the non-profit The Ndoto Project, the second year of the S2SF bicycle tour and fundraising challenge needed a new look for their web design.  We developed an immersive experience with a photograph we took during the 2011 event of the coastal beauty they'll be riding through filling the whole screen.  The website content overlaps with a fun and complimentary website design that incorporates a variety of needs.  Social media flows from their logo for their latest tweets.  Camaraderie and the joy of the tour is expressed in photographs we took the year before.  Calls to action direct the user right to signup and donation pages, as well as the other social media links.  And the cause itself is highlighted with strong visuals including the Kenyan youth they support and infographics illustrated the realities they face and the support The Ndoto Project provides.

We feature the students that are supported by The Ndoto Project on the home page with a unique slider that shifts to reveal each student as the visitor interacts with the names. The web design features more about the cause throught visually communicating infographics below the students to illustrate the problems young Africans face. We even gave the visitor the opportunity to send a message directly to the young Kenyan students to lend their encouragement to their efforts.

The event and web design caught the attention of Larabar, who contacted The Ndoto Project to be one of their potential sponsored organizations. It has also led to new opportunities including the attention of local world leading mountain guide company Mountain Gurus to start a charitable climb of Mt Rainier as a new annual fundraising event with far less logistics to worry about!

Credits: Photography, design, and logo by Josh Parkinson