S2Sf stands for Seattle to San Francisco. The S2SF 2011 Bicycle Tour rode over 1000 miles to raise funds for The Ndoto Project, a nonprofit aiding Kenyan youth in education and mentorship to be the change in their nation, and to face the overwhelming challenges facing many in Africa.Jerseys were offered to the riders of the challenge ride. We designed the jerseys of the 2011 event to reflect the existing identity we had already developed for them in logo, website, and printed materials. We kept it bold yet clean, as many cycling jerseys can become very cluttered with contrasting shapes and colors all over the place. We kept the overall presence simple yet impactful.
Credits: Design, logo and photography by Josh Parkinson
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