X Gym Package

X Gym had decided to put together a training package to get into local Costco stores. We worked closely with both X Gym and Costco representatives to produce a display product and a voucher to take to the X Gym. We developed it based on the X Gym brand, using photos from actual X Gym members, and keeping brand consistency throughout.

The message had to be consistent with X Gym, keeping both wording and the delivery in tune with the intense, results oriented personal training methods. The visuals continued the brand through the message, such as the use of the X Gym “X” for bullet points as a creative and impactful way to reinforce the visual brand.

Ultimately, the product was design was accepted by Costco to carry in their local stores, giving increased exposure for the X Gym and it’s drive to grow.

Credits: Design by Josh Parkinson